Generation Beauty returns to Fort Mason Center for Arts & Culture with a fabulous line-up of glam brands, beauty experts, fashion creators, and passionate fans for a weekend of inspiration and fun. Attendees with $169 tickets receive a phenomenal goodie bag stuffed with more than $200 worth of makeup, skincare and hair products, and much more.

Savor the joy of networking with other fashion and beauty lovers while trying out the latest and greatest products and techniques at dozens of interactive brand experiences. Express your unique fashion and beauty style through sparkling make-overs. Learn clever tips and tricks to create the look that everybody wants.

Add-on tickets for $39 give access to GenBeauty one hour earlier at 10:00 a.m. Community tickets for $49 offer Sunday-only admission without the goodie bag.